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This 4-Week Class is
This class is broken down into four parts: 1) Brand Anatomy 2) Brand Personality 3) The Brand Look 4) The Brand Voice. We'll cover topics ranging from brand aesthetics, what makes a good brand, how to add YOU to your brand, finding your brand's audience, how to create a cohesive brand, how to create brand recognition, and how to market your brand.http://www.facebook.com/heysweetpea http://www.twitter.com/eliseostermann
The word “branding” is a buzz word. Everyone wants a great brand, a new brand, and most importantly, a consistent brand. Why? Because without a solid brand you cannot be a solid business... there is simply no way around it. Through education and experience, I have learned what works and what does not when creating a successful brand that is not easily forgotten. I am excited to share that knowledge through this course. Students will exit this class with all the ins and outs, dos and don'ts, and must-haves that are needed to create an unforgettable, exciting and healthy brand.
Your computer, Photoshop (or comparable basic design program) a digital camera or scanner.
“I believe in living life to the fullest, drinking lots of Shirley Temples, decorating and redecorating, and documenting our newlywed life on Instagram. I have a passion for helping people and watching them succeed. And it goes without saying, but I love, love, love designing.
I started my career working for small marketing and branding companies in Northern California and then transitioned to Los Angeles where I designed the marketing for films at Sony Pictures Imageworks. Throughout my experience in the corporate world I always had a dream of owning my own design firm… of helping other businesses grow and succeed. In 2011, I took a leap of faith and founded Hey, Sweet Pea with my husband, Scott.
It's a dream come true that we get to help people discover their identity in the marketplace and help foster their image and brand in fresh and innovative ways.”
After launching their own firm a year ago, Elise and Scott have worked with many businesses of all shapes and sizes. In her corporate life before founding Hey, Sweet Pea, Elise designed the marketing packages for numerous blockbuster films such as Eat, Pray, Love, The Adventures of Tintin, Zombieland, and The Smurfs.
Instructor: Elise Grice
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